GDPR and CCPA Compliance for Adpard
At Adpard, we are committed to respecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This section outlines your rights under these regulations, especially regarding our use of Microsoft Ads for tracking and marketing purposes, and describes how we collect, use, and protect your personal data.
General Data Protection Regulation (GDPR)
For residents of the European Union (EU), the GDPR grants the following rights regarding your personal data:
1. Right to Access
•You have the right to request access to the personal data we hold about you and obtain a copy of that information.
2. Right to Rectification
•You can request corrections to any inaccurate or incomplete personal data we have about you.
3. Right to Erasure (Right to Be Forgotten)
•You may request the deletion of your personal data when it is no longer needed for the purposes for which it was collected, or if you withdraw your consent.
4. Right to Restrict Processing
•You can request the limitation of the processing of your personal data in certain circumstances.
5. Right to Data Portability
•You have the right to receive your personal data in a structured, commonly used, and machine-readable format for transfer to another data controller.
6. Right to Object
•You can object to the processing of your personal data for direct marketing purposes or other legitimate interests.
7. Right to Withdraw Consent
•If processing is based on consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing before the withdrawal.
To exercise any of these GDPR rights, please contact us at [email protected] or call +1 (213) 617-2000. We may need to verify your identity before fulfilling your request.
California Consumer Privacy Act (CCPA)
For residents of California, the CCPA provides the following rights regarding your personal information:
1. Right to Know
•You have the right to request information about the categories and specific pieces of personal data we have collected about you, including the sources of that data, the purposes for collecting it, and any third parties with whom we share the information.
2. Right to Delete
•You may request the deletion of your personal data, subject to certain legal exceptions, such as the need to complete a transaction or comply with regulatory obligations.
3. Right to Opt-Out of the Sale of Personal Information
•While we do not sell personal data in the traditional sense, sharing data for advertising purposes through Microsoft Ads may be considered a “sale” under the CCPA. California residents can opt out of this type of data sharing.
4. Right to Non-Discrimination
•We will not discriminate against you for exercising your CCPA rights. This means we will not deny goods or services, charge different prices, or provide a different quality of service based on your privacy choices.
To exercise your CCPA rights, please contact us at [email protected] or call +1 (213) 617-2000. We may request verification of your identity before processing your request.
Use of Microsoft Ads
1. Data Collection for Advertising
•We use Microsoft Ads to deliver targeted advertisements, track conversions, and perform remarketing activities. Your data may be collected for these purposes based on your interactions with our Site.
2. Opt-Out of Microsoft Ads Tracking
•You can manage your ad preferences or opt out of personalized ads through Microsoft’s privacy settings at https://account.microsoft.com/privacy/ad-settings.
How We Protect Your Data
We take data protection seriously and use appropriate physical, electronic, and managerial procedures to safeguard the information we collect. We restrict access to personal information to authorized personnel only and implement security measures to protect against unauthorized access, alteration, or destruction.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal requirements, resolve disputes, and enforce our agreements. Once data is no longer needed, it is securely deleted or anonymized.
Children’s Privacy
Our Site is intended for users aged 18 and older. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take steps to delete it.
Contact Information
If you have any questions or concerns about GDPR and CCPA compliance, or to exercise your rights, please contact us:
Adpard
742 Meritage Ct, Los Banos, CA 93635, USA
Phone: +1 (213) 617-2000
Email: [email protected]
We are committed to respecting your privacy and ensuring compliance with GDPR and CCPA regulations, especially regarding the use of Microsoft Ads for advertising purposes.